The marketing mode of seed enterprises suggestions

Although the variety in the seed is the most core factor, but the future could no longer be simple "varieties to the world", also could not rely solely on promotional or price war "skill" to win. Varieties of R & D, production, marketing is a highly unified whole. To tactical highly unified marketing strategy will be from the product core advantage better show, will put the product vitality effectively activation. Corporate and product brands will become a trend. Seed marketing a broad sense is variety, quality, the sum of the brand, quality of corn seed industry at present homogeneous varieties, is very serious, as competition intensifies, product development, market depth, the new agricultural management main body will attach great importance to the choice of brand enterprises and brand type, only to build the core competitiveness of seed enterprise to have a place to live in, upgrade their brand value. Brand will become the focus of the seed marketing. The variety, quality and brand "three-in-one implementation in enterprise marketing".

"New four modernizations" in large grain, professional cooperatives and agricultural enterprises are the core strength of new agricultural subject, these new subject not only in scale, but also professional. So, they don't want to seed shop to buy seeds, they will be carefully selected seed enterprises to cooperate, or even require seed enterprises to cultivate the best seed for yourself. Therefore, the seed enterprise will have special facilities for these special customer.

4S store model was created by the automobile sales industry, extended to the maize seeds can be understood as: Sales of seeds, supporting products (regulator, coating agent and so on), after-sales service, information feedback. The new subjects of agriculture will be more like this pattern, the first is highly specific, 4S shop monopoly a company seed, fidelity and quality, to buy the rest assured that the establishment of trust. Second is the service concept, through to the growers for annual tracking service, establish loyalty. The third is the system building, ancillary products more suitable for cultivation of need, realize "harvest" the purpose, to achieve satisfaction. The dealer is the normative system relationship highly specific and after-sales service, monopoly sales, farmers 4S shop, is able to stabilize the consumer, can have a good model of stable and lasting economic benefits.