How to hold the hand of seed enterprises to cultivate large family

In the rural areas more and more large plantations and specialist. Because of their arable land area of more than ordinary farmers, the use of large amount of agricultural products, the technical level of cultivation is relatively high, in the ordinary farmers have bigger influence, therefore, planting large for seed distribution enterprises has great attraction. At the same time, planting large all factors for agricultural production in a high degree of attention, relevant product information and technical mastery is also quite thorough, for production cost control and agricultural products price sensitivity is also higher than the ordinary farmers, therefore, technical support and service for planting large seed enterprise standards only higher than the ordinary farmers, can meet them demand and occupied the commanding heights of seed market, through these large to affect other farmers, and ultimately win the market competition.

Based on the above factors, aiming at the focus of the work of seed planting large enterprises should be put in the following aspects:

Varieties of avoid by all means on recommendation. The same varieties in different markets are very different, in other market performance good variety is not necessarily suitable for the local market. To help farmers to recommend and choose the most suitable for the local soil, climate and cultivation of varieties is the most important. At the same time, planting large tend to contract the different plots, seed enterprises should help to cultivate large family to choose, which can not only show the relative competitive advantage in different environments of different varieties, and is beneficial for the control of the risk of planting.

Value orientation. Because the number of agricultural products purchasing, planting large will generally require price concessions, but the seed is not an ordinary consumer goods, for reproduction and create benefit. Real real is not only reflected in the price discounts and concessions, input and output but to enhance seed ratio, namely the variety can give large production and income increase. At the same time, given the large price should not influence the traditional channels of the existing price system, but through the custom large packaging and additional value-added services or other promotional gift way.